I cut my company from 80 hours a week to 30.
Realized AI will change the world? Book a call with me. I ran my company for 14 years before putting AI under the hood. It gave me 50 hours a week back. Now I coach other CEOs through the same transition, and build the infrastructure for those who want it done for them.
What I do
Three ways I work with CEOs. Every engagement starts with a free 15-minute intro on WhatsApp.
Coaching
1-on-1 AI coaching
We work on your company's real problems, not slides. Every session, something gets built, deployed, or decided.
Intensive
Website-in-15-minutes intensive
You leave able to spin up a full website from a few voice notes in 15 minutes, live on your own subdomain. Same workflow I use every week.
Build
Custom AI infrastructure
A morning-coffee dashboard that shows every department's health at a glance. Agents that read your inbox, ERP, and suppliers. Built for how you actually run the business.
Free 15-minute intro
Message me on WhatsApp. In 15 minutes I show you one AI hack you can use that same day. If it clicks, we take it further.
Message me on WhatsAppCase study / Ratouli Foods
From 80 hours a week to 30.
Here is what the other 50 buy.
Before
Everything lived in my head. Prices, suppliers, staff schedules, compliance, clients. No backup brain. No one to hand over to. Classic solo-operator trap.
Experiment
February 2026. I started building an AI co-pilot on top of a custom operational stack. Sixty days of ugly, iterative work. Plugged it into real data, real accounts, real problems.
Now
- • 80 hours a week to run the company. Now 30.
- • Monitors 8 inboxes, routes what matters.
- • Reads the ERP live through a custom API.
- • Writes meeting summaries automatically.
- • Tracks staff, tasks, and 10 departments.
- • Mission Control dashboard I open with my morning coffee.
- • Pings me proactively through the day, not on request.
- • 40%+ of the operation automated today. Target: 80%+.
0
Hours a week, before
0
Hours a week, now
0
Departments monitored
0
Years of context ingested
The 50 hours I got back go to learning AI deeper, spotting openings in the market, and being present with friends and family. That is what this is really for. The dashboard is just the tool.
Thesis
Most CEOs run their company
on their own brain.
The CEO is the glue. They know every supplier, every margin, every compliance quirk, every client story. It all lives between their ears.
No COO who sees the full picture. No CTO. No second opinion at 2am when something breaks. The weight lands on one person.
ERPs, dashboards, generic SaaS. They store information. They do not think. The CEO is still the glue.
LLMs, persistent agents, and long context windows finally make a different shape possible. A system that holds the business with you, not just next to you.
This needs to be built by someone who has sat in the CEO seat. Most of it gets built by people who have never had to sign payroll on a bad month.
I sat in that seat for 14 years. I rebuilt my own operation around AI. Now I teach other CEOs how to do it inside theirs.
Who I am
A builder who ships the operational layer, not the pitch deck.
- Operator, 37. Based in the Netherlands.
- 14 years building Ratouli Foods. West-African and Surinamese diaspora markets across Europe.
- Now coaches other CEOs through the same AI transition. Free 15-min intro, then hourly or build-for-you.
- Splits the year between the Netherlands, Thailand, and Indonesia.
- Values: autonomy, truth, mastery, embodied presence.
Contact
Want to run your company in half the hours? Message me on WhatsApp.
Tell me what you run, what lives in your head, and what keeps breaking. I read everything.